How to Make Your Exhibition Booth Stand Out at WTM London 2025

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 When it comes to global travel and tourism trade shows, few events come close to what WTM London 2025 offers. With thousands of exhibitors and visitors expected to appear from across the world at the highly anticipated trade show, the competition for attention of the attendees will be sky high. 






Simply showing up with a booth won’t be enough. Your stand should leave a lasting impression on potential clients and partners for best results. So, the question is, how do you ensure your booth doesn’t get lost in the crowd? Don’t worry, we’re here with the answers! Let’s take a look at some practical strategies that you can use to make your exhibition stand shine bright at WTM 2025.

Start With a Strong Design Concept

First impressions are important, and your booth design is the first touch point visitors will experience. In an expo as immense as WTM 2025 in London, it is easy to miss a booth that is cluttered and too conventional. This is why you should focus on a booth design that represents your brand’s identity and captivates your audience.

Incorporate Interactive Elements

Engagement is the biggest obstacle when it comes to keeping people at your booth. Static brochures and banners don't cut it anymore. A leading exhibition stand contractor can give you displays, touchscreens, and VR experiences to improve product demos, making them more engaging for your prospects.


For example, a travel tech company could present a live demo of their booking platform, or a destination marketing organization could utilize VR to deliver an immersive tour of their region. Interactive touches will not only make your stand more memorable, and make a deeper conversation occur.  The better interactive elements your booth has, the higher the foot traffic at your WTM London 2025 trade show booth.

Train and Empower Your Booth Staff

Your booth design may gather the attention of attendees in the exhibition hall, but your staff will be the difference in converting visitors to leads. Your booth team should be trained to be friendly and approachable, and knowledgeable enough to confidently answer all types of questions. A cheerful smile, an engaging staff, and enough knowledge about your offering will help turn conversations into conversions.



It’s important to remember that delegates who are visiting WTM London in 2025 are busy and likely to be meeting a number of exhibitors during the event duration. If your staff can create a warm, professional, engaging place for such prospects, your brand will be remembered long after they have left the trade show venue.

Engage Visitors Through Pre-Show Marketing

Getting noticed at WTM London starts well before the event itself. In fact, it starts with a consistent presence in all the marketing and communications platforms. While the event is important, getting the message out that you will be showing at the event and getting people excited to visit you is even more important. 


You can send private invitations to key prospects, share teasers on social media, and include event announcements on your website. The more buzz you generate before the event, the higher the chances that the attendees will prioritize visiting you while they are at the event.

Highlight Sustainability and Innovation

Sustainability is becoming increasingly important for the whole travel industry and will be a key theme at WTM 2025 in London. Exhibitors that can showcase either conscious environmental practices or innovative approaches to sustainability will naturally resonate with today's audiences.


Highlight your activities with some eco-friendly booth materials, digital brochures as opposed to printed brochures, or green practices connected to your brand. Not only does this show your corporate responsibility, but it also makes you an innovative exhibitor.

Booth Constructor : Trusted Exhibition Stand Builder in London

You can lay your trust in Booth Constructor if you plan to win big at WTM London 2025. They provide the best modular and custom booths in addition to exhibition stand rentals in London. With more than 22 years of experience and a global presence, they have what it takes to create unmissable booths according to your unique brand guidelines. Visit their website to learn more!

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